Modern strategy for
modern advertising
We plan, buy and build the campaigns across Google, Meta, email and SMS, then report on them like a much bigger agency would. If the data looks bad you hear it first, because that is the part that tells you what to change.
We plan, buy and build campaigns across Google, Meta, email and SMS, then report on them properly. If the data looks bad, you hear it first.
Last twelve months
7x+
Return on ad spend
105%+
Google traffic growth
No. 1
Google impression share
59%
Peak video hold rate
Real accounts, real months. Ask for the report behind any figure on this panel.
Some of the accounts we run.
Restaurants, trades, motorsport, retail and a marina. Different industries, same reporting rhythm. Every one of them a year or more in.
Restaurants, trades, motorsport, retail and a marina. Every one of them a year or more in.
01
Four ways in, one set of numbers to answer to.
Not sure which one you need? Send us the account and we will audit it for free, then tell you where the money is actually going.
Send us the account. We audit it for free and tell you where the money is going.
Marketing Services
Strategy, media buying and creative across Google, Meta, email and SMS.
Sales Services
CRM, follow-up and the conversations that turn a lead into revenue.
Website Design
Redesigns, reader visibility, and how traffic actually moves through a page.
01
Marketing Services
Search brings people who already know what they want. Social builds the audience that will want it later. We run both, plus the email and SMS that keeps the people you already paid for. Every platform you are on gets a proactive suggestion, not a shrug.
Search, social, email and SMS run off one plan. Every platform you are on gets a proactive suggestion, not a shrug.
Explore marketing servicesand 4 more
02
Sales Services
Leads are only half the job. We build the CRM behind them, the triggers that follow up while the interest is still warm, and the scripts your team uses on the call. Same performance-first approach as the marketing side.
Leads are only half the job. We build the CRM, the follow-up triggers and the scripts your team uses on the call.
Explore sales servicesand 3 more
03
Website Design
Redesigns, and clear direction on what to fix if a rebuild is not the answer. We look at what people actually read, where they drop off, and how traffic moves through the page. Pricing gets discussed in the proposal rather than published here.
Redesigns, or clear direction on what to fix instead. We look at what people read and where they drop off.
See how we approach itand 1 more
04
Event Marketing
Full event strategy, or just the marketing behind someone else's event. We have done both. For Silva Bay we built and ran the strategy for a Christmas boat light festival while the client handled booking and supply on the ground.
Full event strategy, or just the marketing behind someone else's event. We have done both.
See event marketing02
We are not afraid of bad data.
Some months dip because the season dips. We put that line on the sheet, name what caused it, and use the pattern to plan the same window better next year.
Some months dip because the season dips. We put that line on the sheet and plan the window better next year.
Monthly performance report
Channel
What moved it
Paid search
+34%
Budget shifted onto the three terms that convert. Impression share held at number one.
Paid social
+21%
New hook tested against the old one. The new cut won on hold rate and cost per click.
Organic reels
+18%
Two posts carried the month. We are rebuilding the next batch around what those two did.
Seasonal
-8%
Down in the slow stretch for this category, the same weeks it dipped last year. A seasonal pattern, not a change in the work.
What we do with a seasonal dip
Two new send times go out inside the slow window this month, and the dip is logged against last year's numbers. Next year the calendar moves ahead of the pattern instead of into it, and you see either result on next month's sheet.
Two new send times go out inside the slow window, and the dip is logged against last year. Next year the calendar moves ahead of the pattern.
Sample sheet. Real account, client name removed.
03
Three steps, and you know where you stand after the first one.
01
Audit
We go through the accounts you already have and tell you what is working, what is wasting money, and what is missing. You get this before you commit to anything.
We go through the accounts you have and tell you what works, what wastes money and what is missing. Before you commit.
02
Strategy
A plan across every platform that matters to you, with the budget split, the tests we want to run, and what we expect each one to do.
A plan across every platform that matters, with the budget split and what each test should do.
03
Run and report
We buy the media, build the creative, and send a statement you can actually read. Then we change what the statement tells us to change.
We buy the media, build the creative, and send a statement you can read. Then we change what it tells us to change.
04
What it looks like in practice.
Richmond, BC
Axon
$35,000 added in a single month
Sim racing, with a storefront in Richmond and an online store. We run the strategy that gets people through the door and the paid work behind the e-commerce side. One month the online store did thirty five thousand more than the month before it.
Sim racing in Richmond, plus the online store. One month that store did thirty five thousand more than the month before it.
$35K
Added in one month
TOP 3
In Canada Google ranking
Automotive
DG Motorsport
Organic reels that actually travelled
A local automotive shop. We handle the social, the strategy, the ads and the organic reels. Several of those reels went well past their own following, and the shop picked up real traction off the back of it.
A local automotive shop. Social, strategy, ads and organic reels that travelled well past their own following.
7x+
Return on ad spend
$5
Cost per conversion
Retail
Market Meats
Ads that went viral at a fraction of the benchmark cost
Ads and organic reels for a high end butcher that sources with no compromises and has been doing it since 1998. The creative is built around the first three seconds, which is why the hook and hold rates sit above the platform benchmark and the cost per click sits so far below it.
Ads and reels for a high end butcher, built around the first three seconds. That is why the click stays this cheap.
$0.05
Lowest Meta CPC
59%
Peak hold rate
Hospitality
La Terrazza
Reels that fill tables
Fine dining Italian, cooked the way it is cooked in Italy, and you will not find the same thing anywhere else in the city. The work sells that room: hook in the first three seconds, hold past the point most video loses people, keep the click cheap.
Above
Benchmark hook rate
Low
Cost per click
Trades
Hugh Milligan
Top of the page in its own service area
An air conditioning company. We make the videos, run the organic reels and set the marketing strategy, and the search account now holds number one impression share on its core terms.
No.1
Impression share
105%+
Traffic growth
Events
Silva Bay Resort & Marina
A thousand people at a boat light festival
We built and ran the marketing strategy for the Christmas Boat Light Festival while the marina handled booking and supplies. Around a thousand people came through, with roughly ten vendors on site.
1,000+
Attendees
10+
Vendors on site
Tell us what is not working.
Send over what you are running now and what you want it to do. We will audit it for free and come back with what we would change and whether we are the right people to do it.
Send over what you are running now and what you want it to do. We audit it for free and tell you what we would change.