Notes on what
the numbers are doing.
Short pieces on what we are seeing across accounts: platform changes worth reacting to, and the ones worth ignoring. First posts are being written now.
Short pieces on what we see across accounts. First posts are being written now.
01
What is queued up.
Written from our own account data rather than from other people’s blog posts.
01
Why your reporting disagrees with itself
Article in progress. Three platforms claiming the same sale, and how attribution settles it.
02
The first three seconds
Article in progress. What hook and hold rates actually tell you about a video.
03
Impression share, plainly
Article in progress. The one search metric most businesses have never been shown.
04
Reading a bad month
Article in progress. Seasonal dips, and how to tell them apart from a real problem.
Rather just ask us?
Send over what you are running now and what you want it to do. We will audit it for free and come back with what we would change and whether we are the right people to do it.
Send over what you are running now and what you want it to do. We audit it for free and tell you what we would change.