Creative built around
the first three seconds.
Scripting, video and creative made for the feed. If the opening does not hold, nothing after it gets watched, so that is where we start.
Scripting, video and creative made for the feed, starting with the first three seconds.
59%
Peak hold rate
Above
Benchmark hook rate
$0.05
Lowest Meta CPC
3 sec
Where we start
01
Content, in plain English.
A feed gives you about three seconds to earn the next twenty. Most business video spends those three seconds on a logo animation and a slow pan, then wonders why the watch time collapses.
We script for the opening first and build the rest around it. That means writing to a hook, shooting for vertical, and cutting a separate version for each placement instead of exporting one file everywhere.
The measurable result is hook rate and hold rate. Ours run above platform benchmarks, with hold peaking at 59 percent, and cheap clicks follow from that rather than from clever bidding.
02
Script, shoot, cut.
Four pieces. Every one of them is judged on watch time.
01
Scripting
Written to a hook, in your voice, with the offer landing where people are still watching.
02
Video production
Shot for vertical and for the platform it will run on, not adapted from a landscape corporate cut.
03
Creative direction
The first three seconds designed deliberately, then a rotation of variants to test against each other.
04
Native edits
Separate cuts per placement, because a Reel, a Story and an in-feed ad do not behave the same way.
03
Three steps from idea to a cut that holds.
01
Hook
We write and pick the openings first, against what already performed in your account.
02
Shoot
A shoot day built around getting several hooks, not one polished film.
03
Cut and test
Native cuts per placement, run against each other, with the losers retired before they fatigue.
04
What clients ask before they start.
Do we need to be on camera?
It helps for some businesses and not others. Product, process and food all hold attention without a presenter.
How often do you shoot?
Usually monthly, built to produce several hooks per day rather than one finished video.
Can you work with footage we already have?
Yes. If there is usable material we will cut and re-hook it before booking a shoot.
Who owns the footage?
You do, including the raw files.
Does this work without paid spend?
Organic reels can travel a long way on their own, as DG Motorsport found. Paid just makes it repeatable.
Send us your last three videos.
Send over what you are running now and what you want it to do. We will audit it for free and come back with what we would change and whether we are the right people to do it.
Send over what you are running now and what you want it to do. We audit it for free and tell you what we would change.