Keep the customers
you already paid for.
Strategy, segmentation and the campaign sends that bring people back. The cheapest revenue on your account, and usually the most neglected.
Strategy, segmentation and sends that bring customers back. The cheapest revenue you have.
Owned
Audience you keep
Monthly
Reporting cadence
1 yr+
Every client tenure
$5
Lowest cost per conversion
01
Email and SMS, in plain English.
You already paid to get these people. Email and SMS are the only channels where reaching them again costs almost nothing, and where the list belongs to you instead of a platform.
The work is less about writing clever subject lines and more about segmentation. A first time buyer, a lapsed regular and someone who abandoned a cart need three different messages, and sending all three the same thing is why most lists go quiet.
Sends get reported like everything else. Open and click rates matter, but the number we care about is revenue per send.
02
List, segments, sends.
Four pieces, and the segmentation does most of the work.
01
Strategy
What gets sent, to whom, how often, and what each send is supposed to do.
02
Segmentation
The list split by behaviour rather than by guesswork, so the message matches where someone actually is.
03
Loyalty and retention
Flows that make a second purchase the obvious next step, and catch people before they lapse.
04
Campaign sends
Built, scheduled and sent, then reported on revenue per send rather than opens alone.
03
Three steps to a list that earns.
01
Audit the list
Size, health, how it was collected and which segments are already worth something.
02
Build the flows
Welcome, abandoned cart, post purchase and win back, written once and left to run.
03
Send and report
A campaign calendar, sent on schedule, reported on what it brought in.
04
What clients ask before they start.
We have a small list. Is it worth it?
Often yes, because a small engaged list still costs nothing to reach. If it is genuinely too small we will tell you to spend on acquisition first.
Which platform do you use?
Whatever you are already on, if it works. Otherwise we will recommend one and set it up.
How often will you email our customers?
As often as they will tolerate and no more. That number comes from your unsubscribe and revenue data, not a rule.
Is SMS worth the cost?
For time sensitive offers and appointment businesses, yes. For general updates, no.
Who writes the copy?
We do. If your team wants to write, we will test theirs against ours.
Send us your last campaign.
Send over what you are running now and what you want it to do. We will audit it for free and come back with what we would change and whether we are the right people to do it.
Send over what you are running now and what you want it to do. We audit it for free and tell you what we would change.