Training and scripting,
held to the same numbers.
Sales training and sales scripting together, measured the way we measure the marketing. If a script does not convert better than what your team already says, it does not ship.
Sales training and scripting together, measured the same way we measure the marketing.
Monthly
Review cadence
$5
Lowest cost per conversion
1 yr+
Every client tenure
7x+
Return on ad spend
01
Sales training, in plain English.
You can fix the ads and fill the pipeline and still lose the deals on the call. That is the part most agencies never look at, because it happens after their reporting stops.
We train the team on the calls they actually take, and we write the scripts with them rather than handing over a binder. A script is a starting structure and a set of answers to the objections that come up every week, not a word for word reading.
Then it gets tested. Same discipline as ad creative: two approaches, a real sample, and the one that books more work wins.
02
What the training covers.
Four pieces, built around your calls rather than a generic course.
01
Sales training
Working sessions on real calls: opening, qualifying, handling price, and asking for the decision.
02
Sales scripting
Call and enquiry scripts written for your service, your price point and the objections you actually hear.
03
Objection handling
The four or five that cost you the most deals, with answers your team can say out loud without cringing.
04
Review and refine
Scripts revisited against what closed, because the market moves and so should the words.
03
Three steps to a call that closes more.
01
Listen
We go through recorded calls and enquiry handling as it happens now, and find where deals are being lost.
02
Write and train
Scripts built with the team, then practised in session until they sound like people rather than a document.
03
Measure
Close rate by rep and by source, reviewed monthly against the pipeline.
04
What clients ask before they start.
How big does our team need to be?
One person is enough. We have worked with owners who take every call themselves.
Is this in person?
Either. In person around Metro Vancouver, remote everywhere else, and the sessions work fine on video.
Do we get the scripts to keep?
Yes, and they are written so you can edit them as your offer changes.
Will our team resist a script?
Some do at first, usually because they have been handed a bad one before. Writing it with them instead of at them solves most of it.
Can you do this without the marketing?
Yes. It works better alongside the CRM work, because then we can see which sources close.
How many enquiries close?
Send over what you are running now and what you want it to do. We will audit it for free and come back with what we would change and whether we are the right people to do it.
Send over what you are running now and what you want it to do. We audit it for free and tell you what we would change.