Paid social built for
the platform it plays on.
Campaign structure that holds up, creative built around the first three seconds, and video shot for the feed it will run in rather than cut down from something else.
Paid social with structure that holds up and video built for the feed it runs in.
$0.05
Lowest Meta CPC
59%
Peak hold rate
7x+
Return on ad spend
Above
Benchmark hook rate
01
Paid social, in plain English.
Social does a different job than search. Nobody on Instagram is looking for you, so the ad has to earn the attention before it can sell anything. That is why the first three seconds matter more than the offer.
We build the campaign structure, run the buying, and make creative that suits the platform. A vertical video for Reels is not a landscape ad with the sides cut off, and a feed that gets fed the same asset for four months stops responding to it.
Hook rate and hold rate are the numbers we watch first. When those are healthy the cost per click looks after itself, which is how one of our accounts got down to five cents.
02
Structure, creative and the buying.
Five pieces, and the creative is not an afterthought in any of them.
01
Platform management
Meta, TikTok and the rest of what makes sense for you, managed day to day rather than checked on weekly.
02
Paid social
Budget, bidding and audience testing, with spend moved toward whatever the last two weeks proved.
03
Campaign structure
Built so results are readable. If you cannot tell which audience or creative did the work, the structure is wrong.
04
Social media strategy
What to post, what to boost and what to leave alone, tied to the same numbers as the paid work.
05
Script and video strategy
Scripting and shot direction built around the hook, then cut natively for each placement it runs in.
03
Four steps from account to creative that holds.
01
Audit
We go through the account, the creative history and the money already spent, then tell you what the feed responded to.
02
Structure
Campaigns and audiences rebuilt so every result can be traced to something.
03
Create
Scripts, video and static built for each placement, with the first three seconds designed first.
04
Run and iterate
We watch hook and hold weekly, retire creative before it fatigues, and report what changed.
04
What clients ask before they start.
Do you make the video or do we?
We can do either. Most clients have us script and shoot, some send us raw footage and we cut it for each platform.
How much creative do you need?
Enough to rotate before fatigue sets in. In practice that is a handful of new hooks a month, not one hero video a quarter.
Does organic matter if we are paying?
Yes. The organic account is what people check after the ad, and reels that travel on their own bring down what you pay for reach.
What budget makes sense?
Enough for the platform to learn, which is lower on social than on search. We will tell you the number before you commit.
Which platforms?
The ones your customers actually use. We would rather run two properly than five badly.
Send us the ad account.
Send over what you are running now and what you want it to do. We will audit it for free and come back with what we would change and whether we are the right people to do it.
Send over what you are running now and what you want it to do. We audit it for free and tell you what we would change.