$35,000 added in
a single month.
Sim racing, with a storefront in Richmond and an online store. We run the strategy that gets people through the door and the paid work behind the e-commerce side.
Sim racing in Richmond, plus an online store. Foot traffic and e-commerce, both paid.
$35K
Added in one month
TOP 3
In Canada Google ranking
7x+
Return on ad spend
1 yr+
Client tenure
01
Two revenue lines, one account.
Motorsport and retail, Richmond, BC.
Axon sells an experience in Richmond and hardware online, which means the marketing has to do two different jobs without splitting the budget in half and doing neither well.
For the storefront the goal is bookings and foot traffic from a tight local radius. For the online store it is return on ad spend against a real margin, which is a different creative approach and a different bidding strategy.
We run both, report them separately, and move budget between them based on what the month is actually doing.
02
The work behind the numbers.
01
Paid social
Local campaigns for the storefront, catalogue and prospecting for the online store.
02
Search
Google coverage on the terms people use when they are ready to buy or book.
03
Strategy
Budget split between local and e-commerce, revisited monthly against results.
04
Reporting
Two sets of numbers kept separate, so neither side hides behind the other.
03
A single month, thirty five thousand up.
The online store did $35,000 more than the month before it, and the search account sits in the top three in Canada for its category terms.
$35K
Added in one month
TOP 3
In Canada Google ranking
7x+
Return on ad spend
1 yr+
Still running
Case study in progress. The full write-up and the client’s own words are being put together now.
Axon, write-up in progress
04
Other clients, same reporting rhythm.
Retail
Market Meats
High end butcher. Ads and organic reels built around the first three seconds, with clicks at five cents.
Hospitality
La Terrazza
Fine dining Italian. Reels that hold past where most video loses people.
Automotive
DG Motorsport
Automotive shop. Organic reels that travelled well past their own following.
Want numbers like these?
Send over what you are running now and what you want it to do. We will audit it for free and come back with what we would change and whether we are the right people to do it.
Send over what you are running now and what you want it to do. We audit it for free and tell you what we would change.