Organic reels that
actually travelled.
A local automotive shop. We handle the social, the strategy, the ads and the organic reels, and several of those reels went well past their own following.
Local automotive shop. Social, strategy, ads and organic reels that travelled.
7x+
Return on ad spend
$5
Cost per conversion
Above
Benchmark hook rate
1 yr+
Client tenure
01
A niche audience that rewards good footage.
Automotive, Metro Vancouver.
Car work is visual and the audience is genuinely interested, which is a rare combination. A build shot well travels on its own, and the paid side gets cheaper because of it.
The trap is treating that reach as the result. Views are not bookings, so the account is structured to turn attention into enquiries and then into work booked in.
We run the organic side and the paid side together, with the same creative feeding both.
02
The work behind the numbers.
01
Organic reels
Build and process footage cut around a hook, posted on a schedule rather than when someone remembers.
02
Paid social
The reels that travel get spend behind them, aimed at a local radius.
03
Strategy
What to shoot next, based on which builds and which openings performed.
04
Reporting
Reach next to enquiries, so the difference between the two stays visible.
03
Reach well past the following, at 7x return.
Several reels went far beyond the account’s own audience, with the paid side returning above seven times spend.
7x+
Return on ad spend
$5
Cost per conversion
Above
Benchmark hook rate
1 yr+
Still running
Case study in progress. The full write-up and the client’s own words are being put together now.
DG Motorsport, write-up in progress
04
Other clients, same reporting rhythm.
Retail
Market Meats
High end butcher. Ads and organic reels built around the first three seconds, with clicks at five cents.
Hospitality
La Terrazza
Fine dining Italian. Reels that hold past where most video loses people.
Richmond, BC
Axon
Sim racing in Richmond. Foot traffic and e-commerce, plus $35,000 added in a single month.
Want numbers like these?
Send over what you are running now and what you want it to do. We will audit it for free and come back with what we would change and whether we are the right people to do it.
Send over what you are running now and what you want it to do. We audit it for free and tell you what we would change.