Top of the page in
its own service area.
An air conditioning company. We make the videos, run the organic reels and set the strategy, and the search account now holds number one impression share on its core terms.
Air conditioning. Video, organic reels, strategy, and number one impression share on search.
No.1
Impression share
105%+
Traffic growth
$5
Lowest cost per conversion
1 yr+
Client tenure
01
A trades business in a crowded search result.
Trades, Metro Vancouver.
Air conditioning is seasonal, competitive and decided quickly. When somebody searches on the first hot week of the year, whoever is visible and answers the phone gets the work.
So the search account is built to hold position on a narrow set of terms that turn into jobs, rather than spreading across everything the platform suggests. Impression share is the number we report first.
Alongside it we make the video and run the organic reels, which keeps the brand familiar in the months before anyone is searching.
02
The work behind the numbers.
01
Google advertising
Campaign structure and bidding aimed at holding position on the terms that convert.
02
Video
Shot on the job, cut for the feed, used across organic and paid.
03
Organic reels
A steady presence through the off season so the name is known when the season starts.
04
Strategy and reporting
Impression share, cost per conversion and seasonality reported monthly.
03
Number one impression share, traffic up 105 percent.
Held on the core terms in its service area, with cost per conversion down to five dollars at its lowest.
No.1
Impression share
105%+
Traffic growth
$5
Lowest cost per conversion
1 yr+
Still running
Case study in progress. The full write-up and the client’s own words are being put together now.
Hugh Milligan, write-up in progress
04
Other clients, same reporting rhythm.
Retail
Market Meats
High end butcher. Ads and organic reels built around the first three seconds, with clicks at five cents.
Hospitality
La Terrazza
Fine dining Italian. Reels that hold past where most video loses people.
Richmond, BC
Axon
Sim racing in Richmond. Foot traffic and e-commerce, plus $35,000 added in a single month.
Want numbers like these?
Send over what you are running now and what you want it to do. We will audit it for free and come back with what we would change and whether we are the right people to do it.
Send over what you are running now and what you want it to do. We audit it for free and tell you what we would change.