Reels that
fill tables.
Fine dining Italian, cooked the way it is cooked in Italy. The work has to sell the room as much as the plate, so the creative is shot for atmosphere and cut for the feed.
Fine dining Italian. Creative shot for atmosphere and cut for the feed.
Above
Benchmark hook rate
Low
Cost per click
Monthly
Reporting cadence
1 yr+
Client tenure
01
The room does half the selling.
Hospitality, Metro Vancouver.
People choose a restaurant like this on feel. The food matters, but so does whether the room looks like the right place for the occasion they have in mind, and a static photo of a plate does not carry that.
So the creative leans on movement and atmosphere: service in progress, the pass, the room at the hour it looks best. Hook first, then let the place do the work.
Paid social runs against local audiences, with organic reels covering the people who check the account before they book.
02
The work behind the numbers.
01
Paid social
Local Meta campaigns weighted toward the nights that need filling.
02
Organic reels
A steady rotation shot in service, cut vertically for Reels and Stories.
03
Script and shot direction
Openings written and shot deliberately rather than picked from leftover footage.
04
Monthly reporting
Hook and hold rates next to cost per click, reviewed every month.
03
Hook rates above the benchmark, clicks below it.
Full write-up in progress. The numbers below are the ones we can already stand behind.
Above
Benchmark hook rate
Low
Cost per click
Monthly
Reporting cadence
1 yr+
Still running
Case study in progress. The full write-up and the client’s own words are being put together now.
La Terrazza, write-up in progress
04
Other clients, same reporting rhythm.
Retail
Market Meats
High end butcher. Ads and organic reels built around the first three seconds, with clicks at five cents.
Richmond, BC
Axon
Sim racing in Richmond. Foot traffic and e-commerce, plus $35,000 added in a single month.
Automotive
DG Motorsport
Automotive shop. Organic reels that travelled well past their own following.
Want numbers like these?
Send over what you are running now and what you want it to do. We will audit it for free and come back with what we would change and whether we are the right people to do it.
Send over what you are running now and what you want it to do. We audit it for free and tell you what we would change.