Ads that went viral at
a fraction of the benchmark cost.
A high end butcher that has sourced with no compromises since 1998. We run the paid social and the organic reels, both built around the first three seconds.
High end butcher, sourcing with no compromises since 1998. Paid social and organic reels.
$0.05
Lowest Meta CPC
59%
Peak hold rate
Above
Benchmark hook rate
1 yr+
Client tenure
01
A product that sells itself on camera.
Retail, Metro Vancouver.
Market Meats has been sourcing carefully since 1998, and the product does most of the persuading once someone actually sees it. The job was getting it seen cheaply and often.
Butchery is one of the rare categories where the process is the content. A cut being trimmed holds attention on its own, so the creative work is about opening on the right three seconds rather than manufacturing interest.
We handle scripting, shooting and the paid buying, with organic reels running alongside the ads rather than separately from them.
02
The work behind the numbers.
01
Paid social
Meta campaigns structured so each audience and creative can be judged on its own, with spend moved weekly.
02
Organic reels
A rotation of hooks shot in store, cut natively for each placement.
03
Creative direction
The first three seconds designed first, then variants tested against each other.
04
Monthly reporting
Hook rate, hold rate and cost per click, with the flagged lines included.
03
Five cents a click, and hold peaking at 59 percent.
Both numbers sit above what the platform considers healthy for this category.
$0.05
Lowest Meta CPC
59%
Peak hold rate
Above
Benchmark hook rate
1 yr+
Still running
Case study in progress. The full write-up and the client’s own words are being put together now.
Market Meats, write-up in progress
04
Other clients, same reporting rhythm.
Hospitality
La Terrazza
Fine dining Italian. Reels that hold past where most video loses people.
Richmond, BC
Axon
Sim racing in Richmond. Foot traffic and e-commerce, plus $35,000 added in a single month.
Automotive
DG Motorsport
Automotive shop. Organic reels that travelled well past their own following.
Want numbers like these?
Send over what you are running now and what you want it to do. We will audit it for free and come back with what we would change and whether we are the right people to do it.
Send over what you are running now and what you want it to do. We audit it for free and tell you what we would change.