A thousand people at
a boat light festival.
We built and ran the marketing strategy for the Christmas Boat Light Festival while the marina handled booking and supplies on the ground.
We ran the marketing for the Christmas Boat Light Festival. The marina handled the ground.
1,000+
Attendees
10+
Vendors on site
1
Event, one shot
1 yr+
Client tenure
01
One date, no second chance.
Events and hospitality, Gabriola Island, BC.
A festival has a single deadline. Either people are on the dock on the night or the promotion did not work, and there is no next month to fix it in.
Silva Bay handled bookings, vendors and everything physical. We took the marketing: who the event was for, what the message was, and a promotional calendar working back from the date with spend weighted into the final two weeks.
Around a thousand people came, with roughly ten vendors on site. The reporting afterwards gives next year a real baseline instead of a feeling about how it went.
02
The work behind the numbers.
01
Event strategy
Audience, positioning and a promotional calendar built backwards from the festival date.
02
Paid and organic promotion
Local reach across the platforms that matter on the island and the surrounding coast.
03
Creative
Video and static built for the feed, scripted around the reason to make the trip.
04
Post event reporting
Attendance, reach and cost per attendee, written up as the baseline for next year.
03
Around a thousand attendees, ten vendors on site.
Rush ran the marketing strategy end to end. The client ran the event.
1,000+
Attendees
10+
Vendors on site
1
Event, one shot
1 yr+
Still working together
Case study in progress. The full write-up and the client’s own words are being put together now.
Silva Bay Resort and Marina, write-up in progress
04
Other clients, same reporting rhythm.
Retail
Market Meats
High end butcher. Ads and organic reels built around the first three seconds, with clicks at five cents.
Hospitality
La Terrazza
Fine dining Italian. Reels that hold past where most video loses people.
Richmond, BC
Axon
Sim racing in Richmond. Foot traffic and e-commerce, plus $35,000 added in a single month.
Got a date in the calendar?
Send over what you are running now and what you want it to do. We will audit it for free and come back with what we would change and whether we are the right people to do it.
Send over what you are running now and what you want it to do. We audit it for free and tell you what we would change.